CLIENTS
What you stand for, determines who stands with you.
WORK
We’re committed to co-creating strategic solutions that raise awareness, shift perspectives, and inspire action. And over the years, we’ve walked with some of the greats.
SERVICES
A full-service marketing and communications agency, we take an Indigenous-led approach in all that we deliver.
STRATEGIC PLANNING
BRAND STEWARDSHIP
MARKETING COMMUNICATIONS
DIGITAL MARKETING
TRADITIONAL MARKETING
INDIGENOUS ENGAGEMENT
ABOUT
We’re Indigenous owned but by design, not 100%. The three founding partners span the spectrum from Indigenous to non-Indigenous. A conduit between the two worlds, together we find common ground, shared beliefs, and shared values.
Through our collective lens, connections to communities and decades in marketing, we’re a force to be reckoned with.
FOUNDING PARTNERS
KWESKISIMOW KIHEW
ALANA LEES
MANAGING PARTNER, CHIEF BRAND STRATEGIST
Alana is of mixed descent, a member of Fisher River Cree Nation, and British. As an intergenerational survivor of the residential school system, Alana has spent the last two decades re-connecting to culture, exploring and living her passion for advocacy and the global movement towards Truth and Reconciliation.
Alana has spent the majority of her life straddling two worlds, and through her lived-experience, delivers a truly unique perspective to client partners. Alana has consistently helped bring world-class brand portfolios to market at some of Toronto’s most prestigious advertising agencies. Championing the core disciplines of strategy, creativity and business acumen. Alana possesses an innate ability to engage an audience, forge relationships and bridge the gaps by connecting Indigenous worldviews and marketing insights. Whether creating social impact or delivering business results, Alana firmly believes that awareness inspires action.
Raymond is an Anishinabe, Ojibway-Bodewatomi of the Loon Clan. Immersed in the Indigenous culture and way of life, Ray brings insights that can only be gained through lived experience. A born relationship builder, Ray was the head negotiator for the Chippewas of the Thames First Nation. During his 3-year tenure, he successfully worked across the table with many corporations to find common ground. In university, Ray developed a love and passion for Marketing, Business Administration and Governance. Skills he has successfully wielded to assist countless entrepreneurs and organizations. Ray is instrumental in leading client relationship development, working cross-functionally across all BOOM InterTribal capabilities to drive business and brand transformation for our client partners.
NEEGAWNEE OSHKAWBAYWIS
RAYMOND DELEARY
PARTNER, CHIEF BUSINESS DEVELOPMENT OFFICER
JUST PLAIN ‘OL ED
EDWARD LEES
PARTNER, CHIEF CREATIVE OFFICER
For over 25 years, Edward has honed his skills working alongside and learning from some of the very best in the business. Creating some of the world’s most iconic brands – Land Rover, Harley-Davidson and Molson Canadian to name a few. Ensuring creative is compelling, on brand, on strategy and delivers on business objectives to generate growth is what you will get from Ed. Successfully straddling the disciplines of strategy and creative, he excels at developing ideas that are grounded in strategy, guided by business objectives, and steeped in consumer insights. Creating fully integrated campaigns that resonate with and are embraced by audiences.